Lifted believes in healthy living without sacrifice. Husband-and-wife team, Tony and Rebecca, are on a mission to create a thriving community where athletes and health-conscious individuals can come together, share wins and tastes of success together. The brand was born from that moment when you’ve crushed a workout and want something refreshing, social, and worth celebrating - like a beer. But instead, they’d end up going home to have a shake, which to them was no fun at all. As CrossFitters and outdoor enthusiasts, they knew there had to be a better option. They decided to create a beer for athletes. After months of experimenting with their head brewer, they created Lifted. Each can is packed with 10g of plant-based protein and significantly fewer calories than regular beers. Designed specifically for athletes, gym enthusiasts, and sports lovers, it helps you refuel post-workout while savoring the crisp, refreshing taste of a well-earned beer. Since they launched, they’ve sold 200,000+ cans - to gyms, health clubs, cafés and beer lovers everywhere. Cheers to that! We’re inspired by Tony and Rebecca’s innovation, drive and passion for their brand. Fitness + FUNC - there’s nothing better.
