Soft drinks shouldn’t feel like an afterthought. That’s where Punchy comes in—big on flavour, bold in branding, and crafted for those who want something refreshing, adventurous, and far from boring. Founded by Paddy Cavanagh-Butler and Charlie Hobhouse, the two mates saw the gap between soft drinks and mocktails—and decided to fill it with something better. Inspired by the craft beer industry’s focus on branding, packaging, and flavour, they set out to create a drink that packed a punch. From kitchen experiments to a disastrous North London factory, everything that could go wrong did. But those lessons built the foundation for a brand that’s now proudly B-Corp certified, plastic-free, and committed to giving 1% of every sale to The Great Oven—a charity providing giant community ovens to places in crisis. From start-up struggles to industry shake-up, Punchy is rewriting the rules of adult soft drinks.
